Google Core Algorithm Update August 2025: Key Changes & Tips

August 16, 2024

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Several times a year, Google Core Algorithm Update is published for their customers to make them update.

Google has updated its guidelines about core algorithm updates. The new guidelines provide helpful advice for website owners impacted by these changes. Here’s a detailed overview of the latest updates and how they can impact your site’s performance.

New Sections Added

“Check if There’s a Traffic Drop in Search Console”

One of the most notable additions is the “Check if There’s a Traffic Drop in Search Console” section. This new guide helps you determine if a core update has influenced your website’s traffic. Here’s how you can use Search Console to track these changes:

Confirm the core update is complete by checking the Search Status Dashboard.
Wait at least one week after the update concludes before reviewing your Search Console data.
Compare your search performance before and after the update to spot any ranking shifts.
Analyze the performance across different search types (web, image, video, news) separately.

“Assessing a Large Drop in Position”

The “Assessing a Large Drop in Position” section offers practical advice for sites experiencing significant ranking declines following a core update. It emphasizes evaluating your site’s content against Google’s quality guidelines, with a focus on the pages most affected by the update.

Make sure to check if there has been a drop in traffic on your website by using Search Console. This is important for evaluating the impact of a Google Core Algorithm Update. The section will guide you through comparing your site’s performance before and after the update to identify any changes in traffic.

Other Notable Additions for Google Core Algorithm Update

“Things to Keep in Mind When Making Changes”

This new section advises website owners to focus on substantial, user-centered improvements rather than quick fixes. It highlights that deleting content should be a last resort, as it may indicate that the content was created primarily for search engines rather than users.

“How Long Does It Take to See an Effect in Search Results”

Google has also added a section to set realistic expectations about the time required to see changes in search rankings after updating your content. Improvements may take several months to fully reflect, potentially requiring patience until the next core update.

Closing Paragraph

The updated guidelines now include a reminder that rankings can fluctuate even without changes to your website. New content emerging on the web can impact how existing pages are ranked.

The “Things to Keep in Mind When Making Changes” section advises focusing on user-centered improvements rather than quick fixes after a Google Core Algorithm Update, with content deletion as a last resort. Additionally, the “How Long Does It Take to See an Effect in Search Results” section emphasizes that ranking improvements after a Google Core Algorithm Update may take months to manifest, requiring patience until the next update, while reminding that rankings can fluctuate due to new content on the web.

Removed Content

Several sections from the previous guidelines have been removed or replaced:

The previous mention that pages impacted by a core update “haven’t violated our spam policies” has been removed.
The analogy comparing core updates to refreshing a movie list has been removed.
The “Assessing Your Content” section has been replaced by the new “Assessing a Large Drop in Position” section.
Specific details about the timing of core updates and factors affecting recovery have been removed.

Shift in Tone and Focus

The revised guidance has shifted from explaining the nature of core updates to offering more actionable steps. The new sections provide clearer instructions for identifying and addressing ranking issues, reflecting a more practical approach to managing core update impacts.

Summary of Changes for Google Core Algorithm Update

Added:

“Check if There’s a Traffic Drop in Search Console” section: Instructions for using Search Console to track ranking changes after a Google Core Algorithm Update.
“Assessing a Large Drop in Position” section: Guidance for evaluating significant ranking declines influenced by a Google Core Algorithm Update.
“Things to Keep in Mind When Making Changes” section: Focus on user-centered improvements.
“How Long Does It Take to See an Effect in Search Results” section: Expectations for ranking changes after content updates.
Closing paragraph: Notes that rankings can change with new content on the web.

Removed:

Previous content about spam policies and core update analogies.
The “Assessing Your Content” section.
Specific timing details for core updates and recovery factors.

For more detailed guidance, refer to the archived version of Google’s previous core update documentation available via the Wayback Machine.

Call to Action: Stay updated with Google’s guidelines and continuously refine your content to ensure it meets the latest standards. For further assistance, visit our guide on creating high-quality, user-focused content.

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